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Sunday, March 4, 2012

Vintage Green

A great example of vintage green is how they used feedsacks. If the word “feedsack” conjures thoughts of burlap, then you probably weren’t around before 1960. From the mid-1920s through the beginning of the 1960s, products bought in bulk such as flour, sugar, and animal feed were packaged in colorful printed cotton sacks.

Sack packaging first appeared in the 19th century, but those sacks were made from white or unbleached muslin. Even so, the sacks were saved and reused, or they were cut and sewn into clothing and household goods.

The printed and colored sacks came about as part of a clever marketing scheme. Someone at one of the many sack factories realized that they could sell more bulk products if their sacks were colorfully printed. The idea was that repeat customers would choose printed sacks if they needed extra fabric to match a sack they already had.

The plan was successful, and soon printed sacks were commonly used as packaging. Consumers loved them and before long many Americans were using feedsacks to make everything from aprons to underwear. One 100-pound sack was large enough to make a simple blouse, but it took at least three to make a dress. Sack manufacturers even distributed booklets with suggestions for using the material in different ways.

Women would trade sacks with neighbors in order to get matching ones, or they would take a favored print with them as they went to the mill or store in the hopes of finding a match. Often the town bakery would sell its extra flour and sugar sacks.

Today, many people associate feedsacks with the Depression, but they were also very much in use during World War II, when textiles were rationed.

All through the years that they were produced, feedsacks were saved and used. To have not saved them would have seemed extremely wasteful.

In the late 1950s, many mills turned to less expensive paper sacks, and by the early 1960s, cloth sacks were pretty much a thing of the past.

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